Skip to main content

global goals campaign

The Global Goals campaign is a ground-breaking collaboration of campaigners, public figures, companies, and NGOs in support of a unique effort to inform the entire world about the Sustainable Development Goals, to be adopted by world leaders at the United Nations in September, 2015.

The campaign is partnering with educators, sports clubs, faith leaders, TV and radio broadcasters, global brands, cinema advertisers, telecoms operators, digital and social media platforms, creative and media agencies, publishers, artists and grassroots organisations to maximise their assets and platforms to reach 7 billion people in seven days, between 25 September and 2 October, with information about the Goals.

Among the many creative events and partnerships that are part of the campaign to reach out to the world are the following:

o The World’s Largest Lesson: A collaboration with UNICEF and public figures to introduce lesson materials on the Goals, created by Sir Ken Robinson and Aardman, to schools around the world.

o Radio Everyone: A 7-day pop-up global radio station on the Goals streaming online, distributed by broadcasters in many countries and soundtracked with an original composition by Peter Gabriel.

o The first-ever global cinema ad: Animated by Aardman, directed by Sir John Hegarty and narrated by Liam Neeson, the ad will appear in cinemas around the world.

o An online push by the top digital giants: Including support from Google/YouTube, Wikipedia, WeTransfer, MSN, Bing, Yahoo and Tumblr, Huffington Post.

o TV spectacle in partnership with the Global Citizen Festival: On 26 September in Central Park, New York City, the Global Citizen Festival will be headlined by Ed Sheeran, Beyonce, Coldplay and Pearl Jam, out of which a one-hour film will be produced and distributed by BBC Worldwide.

o 101,000 static and animated billboards: From Times Square to Piccadilly Circus to The Tower in Kuala Lumpur, the Global Goals campaign will be seen in the most iconic cities around the world in partnership with Posterscope.

o Collaboration with Africa Song: Award-winning songwriters and producers Cobhams Asuquo from Nigeria, David “King David” Muthami from Kenya and Ellputo from Mozambique have created a song to inspire the youth of Africa performed by A-list artists from across the continent with a verse crowd-sourced from the public.

o The first ever Post-it Book, ‘STICK THIS BOOK,’ by Penguin: The first Post-it note book, written by Neil Gaiman and Richard Curtis, publicises the Goals in a creative and fun way. The book is packed with slogans, how-to’s, inspiring song lyrics, quotes and poems – everything readers need to make noise about ending poverty, inequalities and climate change.

o Dizzy Goals: A digital outreach campaign using football, with famous sports stars including Gareth Bale, Gary Lineker, Alan Shearer, and Michael Owen, and Liverpool FC, Tottenham Hotspurs FC, Singapore Home FC and The Kaizer Chiefs South Africa, to raise awareness of the Goals.

o Grassroots organisations: Action/2015 and its 2,000 organisations around the world will communicate the goals and highlight them at a global day of action on 24 September to “Light the Way” to New York.

o Film projection on the UN Headquarters building: From 21-23 September, a film introducing the Goals will be projected onto the iconic UN buildings in New York.

o Social Good Summit: Through the United Nations Development Programme, the Goals will play a key part in Social Good Summits in over 100 countries around the world.

Alongside the founding partners Aviva, Cineme, Getty Images, Pearson, Standard Chartered and Unilever, Project Everyone is supported by Action/2015, Akshaya Patra, the Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UN Foundation, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia. UNDP, UNICEF, the UN Department of Public Information, the Secretary-General’s Youth Envoy and other parts of the UN System are supporting and promoting the campaign.

SUBMITTED BY MADELINE BRECHER, ICJW UN NY REPRESENTATIVE